SRC and BeatPhone Broadcast Exclusive Hip-Hop Music Over the Telephone
New York, NY (Billboard Publicity Wire) March 6, 2007 -- The latest releases from Akon, Wu-Tang Clan, David Banner, Pharoahe Monch and other Hip-Hop heavyweights are now just a phone call away. SRC (Street Records Corporation) has partnered with BeatPhone (http://www.BeatPhone.com) to create a music hotline that lets fans listen to new and exclusive singles right over the telephone.
"We reached out to Steve Rifkind because he has always embraced creative marketing strategies to promote his artists, going back to the street teams of the early '90s with Loud Records," says Dorsey West, founder of BeatPhone. "Promoting music over the telephone allows SRC to build a buzz for new songs without worrying about Internet leaks by letting fans hear entire tracks on the hotline first, without being able to download them." Calls to the SRC Hotline are billed just like a regular phone call and no additional charges apply.
BeatPhone was created to meet the marketing needs of artists, record labels and promoters that want to reach music consumers around the world as efficiently as possible. "There is no learning curve or need for any special equipment or software to listen to music over the telephone," West explains. "And with the explosion of mobile phone users across the globe, there is the potential to reach more music fans via BeatPhone than the World Wide Web." BeatPhone can provide local telephone numbers in almost any country for callers to dial in and listen to songs.
The SRC Hotline can be reached 24 hours a day by calling 212-937-7722(SRC2) from any touch tone phone. Artists and record labels interested in promoting their music over the telephone can visit the BeatPhone website at http://www.BeatPhone.com or call 312-377-6657.
About BeatPhone
BeatPhone is a music marketing and promotion service that lets fans listen to entire songs over the telephone in digital audio. BeatPhone can provide local telephone numbers in cities throughout the world that consumers can call to hear music 24 hours a day from any touch tone phone. BeatPhone does not charge callers, but regular telephone company rates still apply. For more information visit http://www.beatphone.com.
About SRC
Street Records Corporation (SRC) is a label headed by urban music pioneer and former Loud Records founder, Steve Rifkind. The SRC roster includes such platinum selling artists as Akon, Wu-Tang Clan and David Banner. For more information visit http://www.srcrecords.net.
Contacts:
Dorsey West (for BeatPhone)
BeatPhone
708-829-4493
http://www.beatphone.com
Matt Maroone (for SRC)
Street Records Corporation
212-331-2627
http://www.srcrecords.net
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